More playing around with my own logo designs… I’m actually surprised to have not seen something like this one before. I’m a fan of DC Comics’ Captain Marvel (Shazam!) character from way back before they owned him.
I cheated a little, because I already had a pretty good lightning bolt for this design from my Flash insignias… and I thought it would look good to use that as the Z in Shazam! Below are a 2D version and a 3D version. The 3D version is closer to what I would consider a final logo design that could just about be considered complete as presented here.
For anyone wondering… I also tried variations with the lightning bolt as an S instead of the Z… and even a design with both letters replaced with lightning bolts. Replacing both letters made the design way too busy, and use of the S instead of the Z really throws off the balance of the design, which works far better with the lightning bolt smack dab in the middle.